Project Assignment Example | Topics and Well Written Essays - 1750 words

Project - Assignment Example The best possible ways to turn profit is by expanding their income streams and implement innovative tactics to enhance their businesses1.The competitive advantage of Australian Football League can be identified by sustainable competitive advantage and value chain method. Price- some of the successful football clubs from Australian Football League are West Coast Eagles, Essendon and Collingwood Football club. The application of effective pricing strategy is vital for successful sporting club2. According to AFL Premiership, the ticket prices for season 2013 were 2.50 Australian Dollars for junior, 12 Australian Dollars for concession and 20 dollars for adults. The Collingwood Football club is one of the biggest sporting clubs in Australian Football League. The club has innovative legends packaging system which costs around 2366 dollars for family and 864 dollars for adults. This pricing strategy of the club is based on providing supporters with guarantee access to all home and away games. Features- there are several features entertained by Australian Football League. The continuation of improvement in the education program of football players, revamped online video with conferences and highlights, upgrade of facilities and introduction of several memberships options such as three game per season membership and one game membership. Quality- the quality of facilities and weekly broadcasting of live Australian Football League on Fox Footy and Fox Sports has enhanced. The Australian Football League has acknowledged the backing from Swisse Quality Club Program. This program is designed to enhance operations of every club in the league at bronze, silver and gold level. Furthermore, the clubs has increased their focus on quality of training facilities. Image- the Australian Football League is viewed as one of the largest structured sporting associations in Australia. This league reaches diverse and large number of stakeholders, spectators and