Marketing Segmentation and Product Positioning Free Essays

Marketing Segmentation and Product Positioning MKT 500-Marketing Management Strayer University April 27, 2011 In a rush to produce more and more crops to satisfy growing demand, producers have resort to using a lethal cocktail of pesticides to control disease and insect attack. Do you really know what goes into your food? This is why you need to be informed of the advantages of organic food. The quality of food has definitely gone down since the Second World War. We will write a custom essay sample on Marketing Segmentation and Product Positioning or any similar topic only for you Order Now For instance, the levels of vitamin C in today’s fruit bear no resemblance to the levels found in wartime fruit. Organic food is known to contain 50% more nutrients, minerals and vitamins than produce that has been intensively farmed. You will have to eat more fruit nowadays to make up the deficiency, but unfortunately that means eating more chemicals, more detrimental affects on your health eating something that should be good for all. Also don’t forget about the cocktail of anti-biotic and hormones that cattle and poultry are force fed. What happens to those chemicals when the animal dies? Digested and stored in human bodies is the answer. If you are as worried as I am about the health of your family then you need to seriously consider converting your family to the organic lifestyle. Organic Food Store SWOT Analysis Strengths Organic food is richer in Vitamins, Minerals, and Fiber and retains the level of nutrients for much longer. You will have more energy through consuming low levels of toxics and chemicals that slow your body down. Weaknesses People are unaware about organic food There is a rigid mentality of people to adapt to the change in their lifestyle. Opportunities Food habits are changing Standard of living is improving Threats Cost – Organic foods are more expensive than other food items Established competitors: Pizza Hut and McDonalds are creating a threat for Organics Fashion of junk food – Young consumers believe in fashion of junk food by not realizing the side effects it causes later How to cite Marketing Segmentation and Product Positioning, Papers

Accounting System And Process

Questions: 1.Define Plagiarism. Why is Plagiarism/Collusion unfair to honest students?2.How can Computer Spreadsheets be pasted into a Word Document showing Rows and Column Headings?3.List five Web Sites relevant to Accounting with their URLs. Explain how is each relevant to Accounting. Evaluate the usefulness to you in understanding accounting.4.What is Second Life? What is its Connection with CPAA? Explain.5.Describe the Computing Environment in your Current or Previous Workplace or Home Office - Equipment, Software, Processes etc. 6.Play the CPA ABC Learning Movies (from Interact2 Resources or the Internet). Identify and briefly explain three (3) Financial Reporting issues and three (3) Accounting Ethical issues raised by this Case.7.Explain how this Equation affects the relationships with increases and decreases in P A L E R. 8.Balance Sheet Equation9.Give 3 examples each of Assets, Liabilities and Owners Equity (Proprietorship) Accounts.10.What is a Chart of Accounts? Evaluate its purpose? 11.List six Accounts with Normal Debit Balances. List six Accounts with Normal Credit Balances. 12. Create Trial balance.A. Create a Manual Solution using Pen and Paper. Scan or take an e-photo and Paste in your Assignment. B. Create a Spreadsheet Solution. Paste normal and Formula Views.C. Change 4 numbers such that the Trial Balance still Balances. Paste this new Normal View. There should be no need to Paste a New Formula View. Ensure that you choose the 4 changes yourself. Highlight the Data Changes with the yellow highlighter in Excel.13.Distinguish between Cash and Accrual Accounting? Give Examples.14.Why are Adjusting Entries needed at the end of the Period?15.List four types of Adjusting Entries and give Examples of each.16.You pay $120 for a magazine subscription for the next 12 months. How should the magazine Company Account for this Transaction? Show the Journal Entry. Show the adjusting entry after 5 months.17.Distinguish between the Adjusted Trial Balance and the Post-Cl osing Trial Balance. 18.Distinguish between Current and Non-Current Liabilities. Give your own Examples of each.19.Explain the Current Ratio and the Debt Ratio. Create your own Numerical Examples.20.Add a ten Column Worksheet beneath the following Data. Your Cpreadsheet will also create the Financial Reports. Answers: 1.Plagiarism and its outcomes: Plagiarism is actually the act of theft. Plagiarism takes place when someone duplicates another writers languages and claimed it as his own. There are copyright laws to protect the writers creation. To avoid the charge of plagiarism a writer must give credit to the original writer. Even the unintentional plagiarism is not acceptable at academic level. To use anothers work, it must be cited properly. An honest student, who has completed his task with honesty may get less marks as compared to a student who have committed plagiarism. This is very unfair to a honest student (Chaddah 2014). 2.How to paste excel sheet in words: Excelsheet is inserted in word file by through these: Open the ward and excel file that is the destination file and the file from which information is to be copied. Click to the excel file, press CTRL+C from the keyboard on the selected data and then in the word file press CTRL+V from keyboard. Formula view: To demonstrate the excel sheet in formula view, following methods need to be done: From toolbar section in excel, press the tab written formula Then from the tab of formula auditing, click on the formula view Copy and paste methods: On the selected document, press from keyboard the CTRL + C button for copying and then to the target file, press CTRL + V from keyboard to paste. Select the document, right click on it and then choose the copy option. Next, in the target file, right click and choose paste option Normal View: Table 1: spreadsheet (Source: As created by the author) Formula view: Table 2: spreadsheet (Source: As created by the author) 3.Resources of accounting in Internet: Following websites are used as sources for accounting: Accounting Education .Com it is used for the requirements of educational accountants. Website - https://www.accountingeducation.com/ Financial standard board for accounting they provide information about investors, accounting standards and tax rates. Website - https://www.fasb.org/ Pivot table with Budgeting it helps in management accounting with use of pivot table. Website - https://www.accountingweb.co.uk/ Smart Pros it provides career and professional data for accountants. Website - https://accounting.smartpros.com/ Electronic Accountant it provides guide for resources and web magazines for accountants. Website - https://www.accountingtoday.com/ 4.Second Life and CPAA: Second life is actually a implicit world, which offers relation with public, education and monetary propositions. CPA is profession related to public accounting in the second life. CPAA, that is, CPA Australia has established relationship with accounting bodies professionally with second life (Wang and Burton 2013). 5.Work integrated assessment: Computer equipment are those which are used in the working environment are printers, fax machines, laptops, computers, and LAN. Using of companys LAN and Wireless technology are permitted by the administration and they can withdraw the permission anytime they want.. There is significant damage risk or demolition to the company's computer system, or information loss, from any illegal access that may results into loss of records or intrusion. The workers are therefore prevented from using own computers or storage space devices like "smart" phones, USB / flash drives, external hard drives, or laptops or iTouch/iPods/iPads/ or other sources for storage of data, in the working atmosphere. The company may use different software to carry out the financial tasks. Accounting software helps in developing the records and properly transacting them to the annual report. It helps in preparing wage bill, debtors and creditors invoice, payment and expenditure invoices and records. The company uses Tally ERP software for accounting purposes. Tally ERP is easy to install and maintain. The experts for Tally ERP software are easily available. Additional part can be installed easily and employees can be familiar with the software with less training. The company also uses the other other programmes like Web browsers, Adobe reader, Microsoft office, and PDF. 6.ABC Learning and Ethics: ABC Learning was the worlds most famous and largest childcare. They were subject to the collapse in the corporate level. Fabulous pick and speedy fall of the company was an incident of possibilities of damage that a company can face if it does not follow the basic objectives of accounting. Accounting issues were: Liquidity problem and inflation in the asset valuation caused the closing of the company. Finance and business managers should have assured the sound practices of accounts The company should have controlled the future benefit of accounts arising from economy Ethical issues were: The management of the company should manage the required accounting processes with ethical concerns. company directors should have carried out the business ethically and should have followed the corporate law to defend the investors ABC should have carried out the business for the welfare of the society and concentrating only on income was not ethical (ABC Learning collapse case study, 2016). 7.Sources = Uses theory of P A L E R is stated in the mechanism of P A L E R that when the materials are segregated under sources and uses, it is probably be equal. The owners equity and liabilities and net profits are expected to show on the left side of balance sheet and the assets are placed in the right side of the financial statement. 8.Balance sheet equation: Data: Table 3: spreadsheet (Source: As created by the author) Report: Table 4: spreadsheet (Source: As created by the author) 9.Assets examples: Cash, Land, bills receivable Examples of liability: Accounts payable, interest payable, customer deposit Examples of owners equity: preferred stock, Paid up equity capital, and paid-in capital from treasury stock 10.Chart of accounts and its uses: Account Chart is use to list all the systems followed in preparing the accounts. It gives confirmation for equity, expenses, revenues, liabilities and assets. Accounting chart used by different companies varies from each other as the system of accounting is different for different company. It list all the systems used for accounting (Anderson et al. 2013). 11. Debit and Credit balance: Debit Balance: This is the closing balance found in the ledger accounts left side. Examples of debit balances are cash, prepaid expenses and inventory. Their balances improve with a debit entry, and collapse with a credit entry. Credit Balance: Credit balance is the closing balance found in the ledger accounts right side. Examples of credit balances are Sales, Liabilities, gains, revenues and owner equity. Their balances improve when the account is credited and their balances collapse when they are debited (Donavan et al. 2016). 12.Trial Balance: (A) Figure 1: manual trial balance Source: created by author (B) Normal view: Table 5: excel view without formula (Source: As created by the Author) Formula view: Table 6: excel view with formula (Source: As created by the Author) (c) Trial balance after changing 4 numbers: Table 7: excel view after changing numbers (Source: As created by the Author) 13.Differences between accrual accounting and cash accounting: Cash Basis: Revenue is transacted only after the receipt of cash. Expenses are transacted only after the payment of cash for expenses Accrual basis: Incomes are recorded when they are earned, which is generally occurs before the amount received Expenses are recorded in the statement of income in the period when they takes place, generally it is different from the period of payment (Cohen, Kaimenakis and Venieris 2013). 14. Adjusting entries: These are the journal entries of accounting which alter the accounting transactions of the company to the accountings of accrual basis. A journal entry for adjustment is transacted before preparing the financial report (Porter 2012). 15.Types of adjusting entries: Four types of period end adjusting entries are as follows: Accrued revenues: The revenue when earned, however, not received is known as accrued revenue. As example, ABC Corp. received commission income of $1000 related to September 2014 and received it on 10th February 2015. ABC Corps financial period closed on 31st December 2014. Journal entry for the transaction will be : Commission income receivable A/c debit $1000 To Commission on service tax $1000 On receipt of commission (10th February 2015) the journal entry: Service tax A/c debit $1000 To commission income receivable $1000 Accrued expenses: The expenses when incurred but the amount not paid is the accrued expenses. For example, PQR Corp. paid insurance of $500, for November 2013 in February 2014. Journal entry will be: Insurance expenses A/c debit $500 To insurances payable $500 On insurance payment (February 2016) the entry will be: Insurance payable A/c debit $500 To cash $500 Deferred revenues: Incomes for which the bill is served in advance and facility is provided afterwards. As example, PQR Corp provides auditing services to XYZ Corp and billed for $20000 in advance for yearly cost before providing the auditing service. The journal entry: Revenue receivables A/c debit $2000 To Deferred revenue $2000 Deferred Expenses: Incomes which has not earned but the facility already given to the client. As example, wage expenses for $500 for February 2015 has been paid in November 2014 The journal entry : Prepaid wage expenses A/c debit $500 To cash $500 16.Revenue received in advance: To the magazine company, payment made for $240, as payment for next 12 months in advance. The company shall transact the entry initially as deferred revenue income. The journal entry for the transaction will be: Cash A/c debit $240 To unearned revenue $240 5 months later, magazines amounting ($240/12*5) = $100 is provided, the entry will be: Unearned revenue A/c debit $100 To income from sale of magazines $100 17.Difference between the post-closing trial balance and adjusted trial balance: Closing balances from the general ledger are recorded in the trial balance. Normally trial balance is made before transacting the entries for adjustment at the financial year closing. When the trial balance is prepared after transacting the adjustment entries, it called the adjusted trial balance. For example, if the statement of revenue is prepared after the adjustment in the trial balance, then post closing trial balance can be prepared. Post-closing trial balance is always prepared before the preparation of the balance sheet. However, revenue and expenditures are not included in the post closing trial balance (Their et al. 2015). 18.Non-Current and Current liabilities: Current liabilities: current liabilities are realised within 12 months of the balance sheet period. Current liabilities are paid out of available cash or selling any stocks. One liability can be exchanged for another liability. Generally the current liabilities are reflected at historical cost. Short term loan is one example for current liability. Non-Current Liabilities: Non-current liabilities does not get settled in 12 months. These are the long-term obligation of the company. Investors and shareholders want to know the non current liability position of the company as it reflect the burden level of companys liability on its cash inflow. Long-term loan is an example for non-current liability (Sheets 2016). 19.Ratios: Current ratio: It measures the ability of a firm to pay off its long term as well as short term liabilities (Chen, Lee and Shrestha 2013). It is calculated as: Current ratio = Current assets / Current liabilities For example, a firms current asset is $40000 and current liabilities is $20000, then current ratio: Current Ratio = $20000/$10000 = 2. Debt ratio: it is the proportion of long-term and short-term debt to the total asset. It is formulated as Debt ratio = Total debt/Total asset For example, if a firms asset is $1000000 and the short-term and long-term debt is $250000 then its debt ratio is: Debt ratio = $250000/$1000000*100 = 25% 20.Table 8: Adjusted Trial Balance (Source: As created by the author) Table 9: Adjustment Worksheet (Source: As created by the author) Table 10: Income statement (Source: As created by the author) Table 11: Financial statement (Source: As created by the author) Table 12: Statement of changes on equity (Source: As created by the author) Table 13: Adjustment Worksheet after changing figures (Source: As created by the author) References: ABC Learning collapse case study. (2016). Cpaaustralia.com.au. Retrieved 8 December 2016, from https://www.cpaaustralia.com.au/professional-resources/education/abc-learning-collapse-case-study Anderson, J., Frandsen, W., Healy, J. and Degele, S., Microsoft Corporation, 2013.Logical chart of accounts with hashing. U.S. Patent 8,539,006. Chaddah, P., 2014. Not all plagiarism requires a retraction.Nature,511(7508), pp.127-127. Chen, S.S., Lee, C.F. and Shrestha, K., 2013. Futures hedge ratios: a review. InEncyclopedia of Finance(pp. 871-890). Springer US. Cohen, S., Kaimenakis, N. and Venieris, G., 2013. Reaping the benefits of two worlds: An explanatory study of the cash and the accrual accounting information roles in local governments.Journal of Applied Accounting Research,14(2), pp.165-179. Donavan, A.A., Gerchak, C.D., Abbamonte, S.M., McAll, K.J., Strader, C.P., Ginac, C.W., Hare, T.C., Tremblay, A.M., Mueller, D.W., Yu, X. and Maddox, R.W., 2016.Gaming system and method providing a plurality of different player-selectable wager alternatives when a credit balance is less than a designated wager amount and greater than or equal to a lowest eligible credit balance. U.S. Patent Application 15/052,459. Porter, J.C., 2012. How Adjusting Entries Affect the Quality of Financial Reporting: The Case of Frosty Co.Issues in Accounting Education,27(2), pp.493-524. Sheets, F., 2016. Level I. Thier, W., Ludolph, N., Ilg, W. and Timmann, D., 2015. P75. Transcranial direct current stimulation (tDCS) of the midline cerebellum does not facilitate learning of a complex whole body dynamic balance task.Clinical Neurophysiology,126(8), p.e131. Wang, F. and Burton, J.K., 2013. Second Life in education: A review of publications from its launch to 2011.British Journal of Educational Technology,44(3), pp.357-371.

Strategic Planning Process and Models

Just like planning to go for a trip on an unfamiliar journey, strategic planning is used in business organizations as a map to help establish ways to achieve the set goals. The process of strategic planning involves examining the strengths, weaknesses, opportunities, and threats of the organizations.Advertising We will write a custom assessment sample on Strategic Planning Process and Models specifically for you for only $16.05 $11/page Learn More After examining, a strategic plan for future operations is developed. For an organization to get to its desired destination in growth there has to be a strategic plan to help carve a path to follow. Strategic planning helps an organization to know where it intends to go over a specific period. This also maps-out how the organization intends to get there and helps to establish whether the organization achieves its goal in the end. Strategic planning is very different from a business planning. A strategic plan fo cuses on the whole business unlike a business plan that focuses on a precise agenda (Bradford and Duncan). A strategic plan is a living and dynamic process (Bradford and Duncan). Strategic planning models include the Michael Porter’s Five Forces, the Adrian Slywotzky’s Value Migration, and the W. Chan Kim and Renee Mauborgne’s Blue Ocean Strategy. Michael E. Porter from Harvard business school formed the porter’s five forces analysis in the late 1970s (Bradford and Duncan). Based on industrial organization economics, the five forces analysis focuses on the competitiveness and attractiveness of a market (Tracy). An attractive market therefore is one, which has high-level profitability while the opposite is true for an unattractive market. Of the five forces analysis, the first three are influenced by external competition while the remaining two are influenced by internal threats (Porter). Porter referred to his theory as the Porter’s Five Forces, â €˜micro environment’ (Porter).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These include factors that closely influence an organization’s ability to make profit and effectively serve its customers (Porter). Nonetheless, industry attractiveness does not really mean that all organizations in that market niche make an equal profit margin. Companies apply individual business models to enable them compete with the rest in the industry. Core competencies allow companies to achieve greater profit margins than the normal industrial average. The airline industry is a low profitability industry but individual organizations apply unique business strategies that enable them go above the industry average (Porter). The porter’s five forces entail three forces that are influenced by the horizontal competition (Porter). They include the threat of substitute products, the th reat from already established rivals, and the threat of new entrants (Porter). The remaining two forces on the hand are vertical completion. These are the bargaining power of the suppliers and the bargaining power of the customers (Porter). Below is a graphical representation of the porter’s five forces (Porter). Adrian Slywotzky’s Value Migration is shifting of value-creating forces (Slywotzky). The organization shifts to designs that satisfy the clients better. Concisely, it entails creating as much value as possible for the customer. This is achieved only by providing products and services that effectively satisfy the needs of the consumers. Value migration as described by Slywotzky is in three categories. They are, value flows between companies, value flows between companies, and value flows between business models within a company (Slywotzky).Advertising We will write a custom assessment sample on Strategic Planning Process and Models specifically for you for only $16.05 $11/page Learn More Value flows between industries may be shown by flows from hospitality to transport industry. Between companies, a good example is from Corel word perfect for Microsoft (Slywotzky). A good example of value flows between business designs would be from IBM mainframe computers to IBM PC’S with system integration (Slywotzky). With value migration, there are three stages involved and they are, value inflow stage, value stability stage, and value outflow stage. Value inflow is the value borrowed from other organizations or different industries. Value stability on the other hand is a situation where there is a competitive equilibrium. This means that the market share and the profit margins are at equilibrium. Lastly, the value outflow shows that the organization has lost its value in the industry through factors such as the outflow of talent and other vital resources (Slywotzky). The value chain is represented by all actions that add utility to the consumer and may be internal or external (Slywotzky). Monitoring the linkage between the value chain activities assures the organization of a harmonious chain. However, calculating or determining value is quite difficult considering that the consumers can only determine the value. This makes a value subjective (Slywotzky). To work around it, the relative market value of a firm is considered as the level of success of an organization in value creation. Blue Ocean Strategy is yet another widely used strategic planning model. A blue ocean is created when an organization comes up with value innovation that enhances the values of both the consumers and the company at the same time (Kim).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In blue ocean strategy, competition is less imperative since it involves innovation of unexploited markets. Here the demand is created as opposed to the earlier described strategies where demand is sought after. This provides for unlimited opportunities for rapid growth and profitability (Kim). In view of the blue ocean strategic planning, competition based strategies are not sufficient for high performance sustenance (Kim). W. Chan Kim and Renee Mauborgne acknowledge that while competition based strategies are imperative, they are not sufficient (Kim). They argue that organizations have to go beyond competing to create their own market. This will help enhance growth and enable firms to realize new profits and opportunities for rapid growth. Their model is based in contrast with the environmental determinism view/ structural view. The determinism view assumes that industrial conditions are inevitable and that firms must find ways to compete with these conditions (Kim). They argue th at with such strategies, one organization’s gain is the other loss since in competition each firm tries to outdo the other. The blue ocean strategy is opposed to the normal capture and distribution of wealth. Rather, it supports the creation of wealth. This strategy focuses on restructuring the industrial structures and market boundaries to enhance value. This view is popularly referred to as the Reconstructionist view (Kim). Organizations in W. Chan Kim and Renee Mauborgne’s view must think outside the box and surpass the limitations of the industrial structures. This strategy assumes that out there is a large untapped demand. The only challenge is how to create the demand focusing on value innovation rather than competing (Kim). In this model therefore, competition is irrelevant (Kim). Through the expansion of the demand, there is a great deal of wealth creation, which creates a possibility for increased profits. The later model of strategic planning is of an innovat ive nature while the earlier discussed models are competitive in nature. That is the greatest difference between the blue ocean strategy and the other two. Works Cited Bradford and Duncan. Simplified Strategic Planning. Washington, DC: Chandler House, 2000. Print. Kim, Chan. Blue Ocean Strategy. Boston, MA: Harvard Business School Press, 2005. Print. Porter, Michael. The Five Competitive Forces That Shape Strategy. Boston, MA: Harvard business, 2008. Print. Slywotzky, Adrian. Value Migration: How to Think Several Moves Ahead of the Competition Hardcover. Boston, MA: Harvard Business School Press, 1996. Print. Tracy, Brian. The 100 Absolutely Unbreakable Laws of Business Success. San Franscisco, CA: Berrett, Koehler Publishers, 2000. Print. This assessment on Strategic Planning Process and Models was written and submitted by user Madripoor to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Dreams of Mice and Men essays

The Dreams of Mice and Men essays "No matter how hard you try, you may never achieve your dreams." This shows that in the book, dreams don't tend to come true. In the book, Of Mice and Men by John Steinbeck, George and Lennie, two men, are on a quest to try and achieve their dreams. George and Lennie work on a ranch where they meet others with dreams. However, all the characters soon face the reality that their dreams are never going to come true. Crook's dream to be accepted is ruined as people view him differently because of his skin color. Crooks' dream is to be accepted, to fit in and to not be lonely. One example of Crooks' dream is when Crooks was talking to George and he said, "A guy needs somebody- to be near him. A guy goes nuts if he ain't got nobody" (69). This proves his dream because he says that a guy goes nuts if he doesn't have anyone. When Crooks refers to "a guy" he really is referring to himself. He is saying that he is lonely and he doesn't like it. That means that his dream is to not be lonely. It also means that he wants to fit in and be accepted because the reason he's lonely is because he is black. So in order to achieve his dream, he can't be black. However, Crooks dream is ruined because he is black and he can't change that. For example, when Crooks is talking to Lennie he says, "S'pose you couldn't go into the bunk house and play rummy cause you was black" (69). This proves that his dream can't come true because he is discriminated against because of his skin color and he is unable to achieve his dream because of this. Because the others won't let him play cards with them, he is unable to fit in and be accepted. In order to fit in, you need to be able to do the same things that others do, like play cards, however he is unable to do that because others won't give him the chance to fit in. Crooks' dream is to be accepted, to fit in and to not be lonely; however, that can't come true because he is black. ...

A Guide for Designers on the Construction

The Construction Design and Management 2015, which is also known as CDM 2015, were enacted into place in 6 th April 2015 replacing the CDM 2007. The main requirement in this act helps to provide legal requirements for the construction industry concerning the health and safety in the industry. In this view, the act helps to define the different roles of the people in the construction industry in maintaining the health and safety during working environment[1]. The CDM 2015 offers the HSE legal series and guidance on the construction industry and helps to keep the sector accident free. The HSE official has to take care of the initial conditions of the construction status and helps to control the hazards. Several rules do apply on the triangular house due to the advancement of the different hazards, which can be found on such site considering the working height. The regulations also defines requirement to have the perfect personnel for their rights jobs and be able to cooperate and coordinate the work with others. Moreover, the CDM 2015 helps the HSE official to convey the right information concerning the risks and the way to manage them at the site, help to pass the safety and health information to the right people perfectly and on time and be able to consult and engage other workers about the available risks and help to cooperate to come up with solutions on the risks[2]. In this view, the CDM 2015 requires the people to keep the construction industry accident free by maintaining the different aspects and safety issues. Triangular house must have a lift to enhance the movement due to its location that is near the road. The lift requires proper management and check up to ensure that it is secure and safe for use. In addition, it requires one to be able to pass the information concerning the risks available and help to define the solutions well. This legislation requires proper passing of information in order to enhance its effectiveness in the construction industry. The project manager has to design the proper channel for this communication and then pass it to the HSE personnel. The triangular house has several floors and therefore passing of information from one floor to another is difficult. The workers cannot be shouting to one another considering the noise at a working site. The CDM therefore stipulates for the existence of proper channel and method of communication to enhance passing of information. Through the talks, the proper message on CDM 2015 can therefore be passed and solution concerning the risks passed to the people. This will help to minimize some of the risks such as personal injuries, which can be sustained due to lack of concentration while working. In addition, passing the information that each person should be allocated the duties they are qualified on will help to minimize the injuries and risks. In addition, in order to effect this regulation effectively, workshops and trainings to ensure that workers are conversant with the tools and machines will help to attain the goals of this regulation[3]. This will ensure that proper and qualifi ed personals are allow to operate and perform their specific function, in relation with this regulation, the measure will help to reduce the cases of personal injuries and therefore providing a safe working environment. In conclusion, the client, HSE officer and project manager have great say in the health and safety of the triangular house and any other buildings as well.   In addition, the regulation can also be effected through holding proper meetings to plan and derive solutions for the available risks and problems[4]. The project manager can arrange to have these meeting and discuss the location of the specific parts such as the lift, which help to solve the problem issues. This will help to reduce risks, which may occur due to knocks by the objects on the air. Fire safety is a key element, which need to be considered in any development of a structure. Projects and measures to curb the future incidents of fire are made in advance and taken care of and provision of the key escape route of the people in the triangular house. Considering the amount of millions inserted in the development of structure of the triangular house, the fire safety becomes an important component, which must be addressed. Since the fire can destroy the structure in few hours, the addresses of the fire safety are an economical measure, which defines the incidents of fire, can be addressed to bring on minimal losses when they happen[5]. In this connection, the fire safety regulations are practices, which are brought on board to help reduce the destruction include the provision of escape routes which are enough to ensure proper evacuation. Since these regulations are meant to control both passive and active fire incidents, the provision of guidelines and warning helps to provide the solutions to fire incidents. Ignition prevention for the uncontrolled fire is one of the major design measure which is key in provision of the fire safety[6]. In order to protect the building from such incidents, the building facility is built in accordance with the building codes. Some of these key regulations include the definition of maximum occupancy of the building, maintaining of fire exits points in the triangular house and especially on the ground floor. Correct type of fore fighting machines such as fire extinguishers is essential to ensure that in case of any incident, the firefighting machines can be accessed easily on every floor[7]. In addition, the fire safety arrangement helps in providing the required alerts through the alarm systems. This ensures that people are able to evacuate the affected areas on time and therefore it shows the reason beyond its importance. The fire safety enhances the awareness of the main actions that need to be undertaken each time an incident happens. According to building fire safety regulations 2005, the rules help to reduce the obstruction, which might happen whenever the incident of fire happens[8]. The regulation provides the procedure through which the process has to take place and therefore reducing the casualties, which might happen. In addition, the floor plan must also have enough space, which must allow the movement of the people in the triangular house. The single staircase provided in the triangular house is not sufficient to allow the evacuation in case of internal fire on all the floors and emergency exits are required to ensure proper safety in case of fire. Moreover, the fire safety regulations help to define the type of structures that will be set up according to their use. In conclusion, the triangular house requires proper fire requirement for both external and internal fires. Considering it is a high-rise building, proper fire consideration is required and equipment is placed on order. This provision is provided according to the use of the structure and helps to define the duration, which the structure can withstand during fire incidents. In conclusion, the fire safety requirements have to be met because they are able to maintain the safety of structures and procedure of ensuring that all personnel in the buildings are safe. Bone, Stephen., & Great Britain. 2000. Designing for health and safety in construction: A guide for designers on the Construction (Design and Management) Regulations 1994. Sudbury: HSE Books. Cassidy, Kevin A. 1992. Fire safety and loss prevention. Boston: Butterworth-Heinemann. Construction Industry Training Board (1963-2003). 1995. CDM: The view from here : the Construction (Design and Management) Regulations. London: CITB. Great Britain. 1995. Managing construction for health and safety: Construction (Design and Management) Regulations 1994. Sudbury, Suffolk [England: HSE Books. Hughes, Phil, and Ed Ferrett. 2016. Introduction to health and safety in construction: for the NEBOSH national certificate in construction health and safety. Joyce, Rose. 2001. The construction (design and management) regulations, 1994: Explained. Ludhra, Subash. 2015. Common sense guide to health and safety in construction. Construction Industry Training Board (1963-2003). 1995. CDM: The view from here : the Construction (Design and Management) Regulations. London: CITB. Rose, Joyce. 2001. The construction (design and management) regulations, 1994: Explained. Stephen, Bone., & Great Britain. 2000. Designing for health and safety in construction: A guide for designers on the Construction (Design and Management) Regulations 1994. Sudbury: HSE Books. Great Britain. 1995. Managing construction for health and safety: Construction (Design and Management) Regulations 1994. Sudbury, Suffolk [England: HSE Books. Robert, Ratay T. 2012. Temporary structures in construction. New York, N.Y.: McGraw-Hill Education LLC. https://accessengineeringlibrary.com/browse/temporary-structures-in-construction-third-edition. Subash, Ludhra. 2015. Common sense guide to health and safety in construction. Kevin, Cassidy A. 1992. Fire safety and loss prevention. Boston: Butterworth-Heinemann. Phil, Hughes, and Ferrett Ed. 2016. Introduction to health and safety in construction: for the NEBOSH national certificate in construction health and safety.

Applied Psychology - Mindfulness meditation as a treatment for Essay

Applied Psychology - Mindfulness meditation as a treatment for depression - Essay Example It is informative to note that Behaviour Therapy developed at a time when psychology regarded classical and operant conditioning as sufficient mechanisms in explaining human behaviour. Later when psychology took on board the mediation of thought and language (what went on inside the ‘black box’) as important in explaining human behaviour, Cognitive Therapy was born. CBT is approved by the National Institute for Clinical Excellence (NICE) in the UK. However, since no one therapy (including medication) has been proved to be universally beneficial for all patients, the field of counselling and therapy is replete with many alternatives such as psychoanalysis, Gestalt Therapy, and other humanistic therapies. These are not seen as ‘scientific’, objective, and amenable to quantitative research. Increasingly, with the passage of time, it appears that ‘mind’ a concept that had been totally alien to ‘scientific’, positivistic psychology, was beginning to be accepted, at least in the form of neural activity in the brain underpinning all mental schemata as the basis of behaviour. From here, it has been quite a jump to accept ‘mindfulness meditation’, borrowed from the Hindu and Buddhist traditions practised as a religious observance for more than 2500 years as a means of reaching enlightenment. So, Mindfulness-based Cognitive Therapy (MBCT), may be seen as an innovation in therapy through an attempt at a fusion between two widely divergent fields of human endeavour separated not only by time of origin but by distinctiveness of culture as well . Even so, over the last two decades MBCT appears to have proved efficacious in treating persistent or recurring depression in psychiatric patients (Teasdale et al 2000). Meditation in mindfulness is the cultivation of awareness of the activity of one’s consciousness from moment to moment. When one is able to accomplish this, it can stop one being trapped in constant ruminations and automatisms in

Visual Rock Music Stars Research Proposal Example | Topics and Well Written Essays - 750 words

Visual Rock Music Stars - Research Proposal Example The information from the interview will be used alongside photographs of the group over the period to assess how the changes in belief may have affected the way in which they dress. An outline of the interview questions is given below. These will be posed to the group as a whole so that the opinions of all the band members may be taken into consideration. 1. Den Tandt, Christophe "From craft to corporate interfacing: Rock musicianship in the age of music television and computer-programmed music." Popular Music and Society 27, no. 2 (June 2004): 139-160. This article examines the changes which have occurred to the rock music genre in recent years. It is relevant to the research as it suggests what changes may have occurred in rock music bands as a result of music television. It is likely that music television will have affected the way in which many rock music bands choose to portray themselves. This article examines the ways in which the punk rock music industry changed after the Sex Pistols. The article is relevant to the research as it examines the ways in which political ideologies affected the way in which punk rock bands dressed and behaved. Although the research is not specifically about punk rock bands, the article is still relevant to explaining how political ideologies may affect the appearance of rock music bands in general. This article examines and define... 1 (Spring 2000): 85. This article examines the ways in which the punk rock music industry changed after the Sex Pistols. The article is relevant to the research as it examines the ways in which political ideologies affected the way in which punk rock bands dressed and behaved. Although the research is not specifically about punk rock bands, the article is still relevant to explaining how political ideologies may affect the appearance of rock music bands in general. 3. Hibbett, Ryan "What is Indie rock" Popular Music and Society 28, no. 1 (February 2005): 55-77. This article examines and defines the category Indie rock. It is relevant to the research as it examines the way in which Indie rock bands are societally differentiated and how appearance contributes to this. 4. Johnson, Fred "U2, Mythology and Mass-mediated Survival" Popular Music and Society 27, no. 1 (February 2004): 79-99. This article examines how the band U2 have successfully mass marketed themselves. This is relevant to the research as U2 is a rock music band which has been successful for many years and has a clear set of beliefs behind the band. These ideas are portrayed in the music clearly, and the article examines how they may also be presented through the image of the band. This demonstrates the ways in which ideology may be linked to appearance in rock music bands. 5. McCarthy, Kate "Not pretty girls: Sexuality, spirituality and gender construction in women's rock music." Journal of Popular Culture 39, no. 1 (February 2006): 69-94. The article examines the stereotype of the female rock star. This article is relevant to the research as it examines the ways in which ideologies and beliefs may be quashed in order to conform to